- Pages 200-239 in the text
- "Secret of Googlenomics"
- Read the Facebook article
- Read the Pinterest article
- Read "Why Advertising is Failing on the Internet"
- Read "Advertisers Face Hurdles on Social Media Sites"
The FB and Pinterest article did not provide info that really surprised me. Advertising accounts for nearly 86% of FB's revenue, or more than $1 billion. That of course is more than I expected. After all people using FB want to connect with friends and are maybe open to product related info from social contacts. Unsolicited online ads on the other side are more annoying. While I found FB $1 billon revenue from ads a little surprising, I think Google's revenue from online ads is more believable. People googling product info are in a buying mood. Many of them want to make a purchase or at least are less annoyed by targeted ads, so placing an online ad through Google pays off for a retailer.
I don't really agree with the the text "why advertising fails on the internet". Sure people are becoming more skeptical of ads, and can be annoying, but it is still a huge market and companies wouldn't dump that much money in it if it didn't pay off. I think people don't take the claims for face value but they still influence buying decisions. With all the choices we have we need a starting point, and everything being equal the product we recognize from an ad might be one.
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